Peavey Industries LP and Berne Workwear Canada Announce New Sponsorship of Junior Farrelly Motorsports

Friday - March - 2023

Media Release | 09/03/2023

​Peavey Industries LP and sponsorship partner Berne Workwear Canada are excited to announce their new joint sponsorship of Junior Farrelly Motorsports. Junior Farrelly is the owner and driver of a professional late model stock car race team – Junior Farrelly Motorsports – and competes in the APC United Late Model Series on tracks across Ontario every season.

In partnering on this sponsorship, Berne and Peavey Industries will highlight and build awareness of their brands in the Ontario region via the fun and high-energy platform of professional stock car racing. Through this partnership, Peavey Mart and Berne will get to promote the clear benefits of workwear in action and show how the phrase “let’s get to work!” can be a fun and inspiring one.

“For Peavey Industries this sponsorship is more than just sticking our logo on a racecar. It’s an opportunity to actively engage with and contribute to the local communities we serve,” says Jest Sidloski, Vice President Marketing at Peavey Industries LP. “We’re thrilled to partner not only with Junior Farrelly, but also with our trusted vendor, Berne Workwear Canada. Berne and Peavey share the same vision of connecting with race fans and customers across Ontario and showcasing our offerings and values. With 46 locations, a regional office, and a distribution center, Ontario is a vital market for the Peavey Mart brand, and we’re proud to be a part of the community. Expect to see us out and about cheering on Junior and the team as we continue to support and serve our local communities.”

“Entering into this partnership with Peavey Industries as joint sponsors of Junior Farrelly Motorsports for the 2023 season APC Late Model Racing Series is exhilarating” says Paul Harbour, National Accounts Manager for Berne Apparel Canada. “Berne is thrilled to have Junior Farrelly as a brand ambassador, and we are looking forward to seeing the Berne-Peavey Mart #72 blazing around tracks all across Ontario this summer.”

Peavey Mart customers across Ontario will have the chance to get up close and personal with Mr. Farrelly and the Berne-Peavey Mart #72 stock car via store visits occurring at Ontario Peavey Mart locations over the course of the 2023 racing season. “We are excited to work together with two great companies to help showcase their products to consumers throughout the province,” says Junior Farrelly, Driver and Owner of Junior Farrelly Motorsports. “The overlap of core values and the culture of both Berne and Peavey align perfectly with those of the hardworking race fans who are loyal consumers of brands that support racing, and we are excited to capitalize on the opportunities this represents.”

The 2023 APC Late Model Series race season kicks off at the Sunset Speedway in Innisfil, Ontario on Saturday, May 20th and wraps up with the championship race at the Delaware Speedway in Delaware, Ontario on Saturday, September 23rd. Fans can come see the unveiling of the Berne-Peavey Mart #72 Late Model stock car at the Motorama Custom Car Show and Motorsports Expo from March 10th-12th at the Toronto International Centre.